Archive for November 27, 2013

Empowering teams, communities and interest groups by Imo Freese


Nothing ventured, nothing gained.

Education might spring to mind for most when thinking of empowerment. This is however a very shallow reflection, without considering all the elements that enable empowerment. Empowerment requires a maturity with the appropriate development, capabilities, support and opportunities. Without continued support, it might seem like the blind leading the blind, as those that set policies and conditions also need help to appreciate the consequences of actions that are intended to empower. Thus, a little knowledge is dangerous, when unforeseen conflicts can create more serious issues.

In an age when social media is still at its infancy, it is a wonder why communities are not empowered to solve many issues. Instead, we witness the manipulation of social media to control advertising, secure free to cheap labour, obtain free Intellectual property and condition consumers. The answer is simply a lack of maturity in today's politics and management to reflect the void of broader visions.

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The Tipping Point to reach viral interest, or a better model to deliver great ideas by Imo Freese


Money corrupts, if not managed wisely.

The Tipping Point conjures up Malcolm Gladwell's concepts of what it takes to set a trend and become viral with "Law of the Few", "Stickiness Factor", and the "Power of Context". These concepts may have contributed to the numerous marketing tactics that are evident today; seeking exponential popularity with structures that either set or manipulate trends (e.g. Group voting, Celebrity endorsements or new forms of Media attention). The consequences that arose from concepts like the 80/20 Rule identified what can go wrong when people live these rules to focus on the few and neglect the majority. With misplaced priorities that could exclude potentially vital relations, many remain blinded to their market potential out of ignorance or immaturity.

These popularity engines continue to have adverse effects as their imposed limitations and conditions contribute to the loss of value and quality of products to threaten the prospect of evolving with great ideas. This can reflect degenerating systems that affect consumer's options and inhibit the evolution of those industries. It is not enough to caution consumers from falling into another merry go around or getting swept with illusions of value that may be fabricated. The obvious trappings, scams or deceptions that form these illusions also contribute to consumers conditioning.

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