Discover and understand the illusions

The “Evolution of Strategic Management” ( ) does a great job to uncover many illusions and suggest better strategies to manage personal or business challenges. This is no doubt an invaluable help for anyone, especially those that do not listen to advice, to discover how a little commitment to evolve goes a long way. The first step is to see past the illusions.
It is sad to recognise how so many struggle with poor business models with little concept of the challenges and risks that they could face.
To identify the illusions is not that difficult as promotions and reality seldom meet. Today, CEO’s with some well-chosen words typically state what they would like you to believe, while those that know better can recognise the difference.
Politicians, when accused of misconduct, no longer claim innocence, but state that there is no evidence.
For any business analysis, just follow the money trail to understand who really profits and the dominant strategy.
To consider one example, as a manager I used consultants that was focussed on providing unique skills that were in demand to ensure the best profits. As my focus was the organisations development, I had my reservations when my own ideas was packaged and presented back in a tactic to give me what I wanted to hear. This was just another illusion that is still very popular, beyond the actual gap that they filled. The distinction is the value proposition that they could offer with the added value between what we want and what we really need.
As a consultant this translates to significant benefits for the customer, i.e. rather than developing more dependencies, to let the customer evolve to bigger opportunities.
Each incentive structure can uncover illusions based on different agendas that impact performance or future options.
Further examples can be seen with many outsourcing programs that could have a limited grasp of potential consequences. E.g. Automated versus outsourced administration that could be unnecessary with new technologies.
What illusions can you identify?

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