Archive for December 30, 2013

Liberating consumers


Get wise and invest in a better future.

In stark contrast to liberating consumers of their hard earned money, this article is about liberating consumers from degrading conditions, exploitation, manipulation and the right to define their own future. This applies equally for business to business customers that also face unreasonable contract conditions, bad debts, and predatory associations that squeeze industries for profits.

Consumer advocacy groups, pretentious customer focussed businesses and Government policies for consumer protection have done little to stem the constant deception, manipulation and corruption that reflect deteriorating conditions and inefficient industries. Despite marginal progress with some laws, the tide favours the focus on growth at the expense of millions of consumers, in pursuit of higher profits. It is up to consumers to get wise, make poor practices transparent and take responsibility for their own future as empowered consumers.

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